Post by khatunrita309 on Mar 11, 2024 3:36:48 GMT
A pinch of hotels , a handful of discounts , a splash of airline flights : at Google there is a pot that boils slowly but constantly, all based on mobile travel . After all, Google itself said it: “While you are enjoying the summer sun, those in charge of marketing are already at work to face the holiday period. Especially this year, in which mobile will play a central role . In fact, mobile travel searches and purchases continue to grow 30% year on year.” And since visits to mobile sites in the first 3 months of 2016 have already come to constitute 42% of all travel-related traffic, Google wastes no time and keeps its attention high on its goal: providing users with everything they need they.
need to book hotels and flights from mobile in just a few clicks . To achieve it, Google is pulling out increasingly sophisticated innovations from its arsenal , to carry out increasingly specific and above all personalized searches . First introduced in the United States, they will soon become active globally. Hotel Smart Filters Google adds smart filters to narrow your hotel search on maps even further, based on your Industry Email List personal preferences . Filters such as "Top rated" and "luxury" are already visible now, but apparently others will soon be added, such as "budget" and "pet allowed". (image source: Tnooz ) Hotel Deals Perhaps this will be the news with the greatest impact on hotels .
A Google survey shows that 69% of leisure travelers fear not finding the best price or not making the right choice. To help them orient themselves, Google will put the DEAL stamp on hotels whose price is lower than usual, or when the hotel applies a discount for certain dates. “These deals are automatically identified by our algorithms when we see a significant drop in price. In our first tests we have seen that hotels with the best prices displayed receive approximately double the bookings compared to other hotels.” This change in the display of map search results could have a strong impact both on organic visits to the hotel website.
need to book hotels and flights from mobile in just a few clicks . To achieve it, Google is pulling out increasingly sophisticated innovations from its arsenal , to carry out increasingly specific and above all personalized searches . First introduced in the United States, they will soon become active globally. Hotel Smart Filters Google adds smart filters to narrow your hotel search on maps even further, based on your Industry Email List personal preferences . Filters such as "Top rated" and "luxury" are already visible now, but apparently others will soon be added, such as "budget" and "pet allowed". (image source: Tnooz ) Hotel Deals Perhaps this will be the news with the greatest impact on hotels .
A Google survey shows that 69% of leisure travelers fear not finding the best price or not making the right choice. To help them orient themselves, Google will put the DEAL stamp on hotels whose price is lower than usual, or when the hotel applies a discount for certain dates. “These deals are automatically identified by our algorithms when we see a significant drop in price. In our first tests we have seen that hotels with the best prices displayed receive approximately double the bookings compared to other hotels.” This change in the display of map search results could have a strong impact both on organic visits to the hotel website.